
The Wall Street Journal
June 04, 2008
“A sleek, hip-looking gadget... changes the way people capture and share videos”
Read full article 
New York Times
March 20, 2008
“One of the most significant electronics products of the year”
Read full article 

abc NEWS
December 17, 2007
“...this camera could fundamentally change the way we view and interact with people and places around us.”
Read full article 

Business Week
April 17, 2008
“How the Flip grew from a simple idea to a contender among giants like Sony”
Read full article
For U.S. press inquiries:
CommStrat
Wynne Ahern ![]()
510-658-8870
Jamie Simmons ![]()
213-804-5024
For Canadian press inquires:
The iPR Group
John Settino ![]()
416-901-5963
For U.K. Press inquiries:
Weber Shandwick
Nikki Thompson/Lydia Curtis ![]()
44-20-7067-0538
Featured Articles
Detroit Free Press
May 7, 2007
Flip Video a Must-Have
Flip Video a Must-Have
There’s an inexpensive new video camera that is a must-have for your summer fun bag...
CNN Money.com
May 1, 2007
YouTube for Soccer Moms
YouTube for Soccer Moms
Pure Digital is unveiling a new, cheap camcorder that syncs easily with YouTube. It could be a hit with parents and, eventually, investors...
Geek Sugar
it out....
May 3, 2007
Fabulous Pure Flip Video Camera
Fabulous Pure Flip Video Camera
There’s been a lot of talk across the blogoshphere about Pure’s new Flip Video camera, but I wasn’t sure about it until I got a chance to test...it out....
CNET News.com
one unforgettable backyard circus...
May 1, 2007
Digital Camera Tries Video Sharing for Dummies
Digital Camera Tries Video Sharing for Dummies
Uploading video to the Web isn’t second nature to everyone, and the makers of the new Flip Video understand that...
one unforgettable backyard circus...
All Things Digital
in the arm…
May 1, 2007
Pure Cash Infusion
Pure Cash Infusion
Pure Digital Technologies which we demoed at D3 (you can see photos and videos here), just got $40 million in additional funding, a nice shot... in the arm…
New York Post
April 30, 2007
Morgan's Little YouTube Filler
Morgan’s Little YouTube Filler
Thanks to Morgan Stanley’s 40 million investment, young fans at music concerts can bootleg instant video action to YouTube... even before a tune is finished... USA Today
, Apple made over its entire computer line…
December 13, 2006
Year's Coolest High Tech Products Get Another Shout-out
Some of Year’s Coolest High-Tech Products Get Another Shout-Out
It seems no less remarkable, now that it has finally happened. With great fanfare and unexpected haste... , Apple made over its entire computer line…
Chicago Tribune
October 23, 2006
You, Too, Can Upload Videos to YouTube
You, too, can upload videos to YouTube
Makes it Easy for Anyone to Create and Share DVD Home Movies
If you’ve been too intimidated by... technology to partake in America’s Newest passion...
Wall Street Journal
May 3, 2006
The Video Camera Revised
The Video Camera Revised
When someone whips out a video camera at a school play or family reunion, two thoughts probably run through your head... 

